Tone of voice (TOV) is crucial for brand success and this blog post explores why brands need to develop a kickass tone of voice. However, before we begin, we will briefly look at what brand voice is. What is brand voice? Brand voice is the way a brand talks to their clients/customers and remains consistent.…Read More
Instagram is ‘on fire’ when it comes to the hottest social media platforms out there. You’ve created a kickass brand and now it’s time to build your brand using Instagram! It is a great platform for growing brand awareness, connecting with your target market and ultimately boosting sales. But, you must post regularly and consistently.…Read More
Today, it’s more important than ever to build a strong personal brand alongside your business brand. Whether you’re looking for your first job or building your first business you need to stand out from the crowd! In this blog post Brand Girl gives you the lowdown on why you need a personal brand. Even if…Read More
How to create a kickass brand
You need to create a kickass brand to stand out from the competition. Simple! In this blog post we will be looking at how to create a kickass brand in 5 easy steps. Branding your business is one of the most important steps in building your business. It gives your product or service a unique…Read More
Brand personality
How your business is perceived is everything, and you influence the perception you want your customers to have through the brand identity you build. What is branding? Let’s begin with a quick explanation about what branding is. Let’s take bottled water as an example. Question: How can different companies who sell the same product convince…Read More
Content is king and crafting killer copy will supercharge your brand. Customer engagement levels are much stronger when businesses engage in authentic exchanges with their audience. Content Marketing is the most cost-effective way to cut through the noise and get your brand the attention it deserves. So what is content marketing? Essentially, it is a…Read More
Brand engagement & social media Social media is a great way for startups to supercharge brand engagement. Startups face tremendous competition from larger, well-established brands and often have limited resources at their disposal to build their brand. Social media, if done correctly, can become an effective solution in helping startups grow by connecting them directly…Read More
Nailing your branding is crucial for business success. A strong brand will help you stand out in the crowd. “You have to stay true to your heritage; that’s what your brand is about.” – Alice Temperley If you’re an entrepreneur it’s important to build a personal brand, in parallel and before your business brand Branding in…Read More