In this blog post, Bijou Concierge investigates the art of mindfulness. In a world full of distractions competing for our attention and the feeling of constantly running out of time, it is crucial to take the time to de-stress and bring more positive thoughts into our lives. This is exactly what mindfulness can help us…Read More
The World’s Coolest Style Icon is 97! I have long been fascinated by Iris Apfel. At 97 years old, the age defying nonagenerian is the coolest style icon in the world! So, Who is Iris Apfel? Iris Apfel is the Queen of Cool – she is a style icon and campaigner against ageism in the…Read More
Copywriting is the art and science of strategically delivering words that get people to take some sort of action -in this case – to make a purchase. Many people believe customers will buy their product or service based on logic. However, studies show that people actually rely on emotions, rather than information, to make brand decisions — and…Read More
In order for your brand to become successful, you need to connect with your customers through human emotion. Human beings experience four different basic emotions: happy, sad, afraid/surprised and angry/disgusted. Studies have found that people make purchasing decisions based on emotions—not information. People buy more, give more and work harder for brands they feel emotionally connected to.…Read More