A kickass newsletter is a great way of keeping in touch with your clients/customers and will ensure your brand stays fresh in their mind. A Nielsen Norman Group study of online newsletter subscribers found that e-newsletters form a greater bond between reader and business than a website can (NNG, Email Newsletter Usability, 2011). Building a…Read More
Tone of voice (TOV) is crucial for brand success and this blog post explores why brands need to develop a kickass tone of voice. However, before we begin, we will briefly look at what brand voice is. What is brand voice? Brand voice is the way a brand talks to their clients/customers and remains consistent.…Read More
The UK fitness industry is rising to the Covid-19 challenge by turning to technology to survive. Earlier in the year as gyms were forced to close their doors and people were only allowed one form of outside exercise per day, many fitness businesses from sole traders to large chains began to pivot to digital. Live…Read More
Instagram is ‘on fire’ when it comes to the hottest social media platforms out there. You’ve created a kickass brand and now it’s time to build your brand using Instagram! It is a great platform for growing brand awareness, connecting with your target market and ultimately boosting sales. But, you must post regularly and consistently.…Read More
Make your startup dream a reality
Launching a startup is an incredibly rewarding and exciting experience and we know that you want to get your new business up and running as soon as possible. Well, the good news is that you can! Since the Covid-19 pandemic hit the UK, many entrepreneurial people have started side hustles and launched new businesses. Encouragingly,…Read More
Remote Working & Coronavirus
Remote working during Coronavirus is leaving British workers wanting more. Is a permanent shift to a remote working culture inevitable? Coronavirus has become the catalyst for remote working. The UK Government has told the public that they should now be working from home wherever possible. This is to help contain the ongoing coronavirus outbreak. The…Read More
Covid-19 is taking its toll on Britain’s mental health. Research has suggested that anxiety and depressive symptoms rose after “lockdown” measures were introduced in the UK to limit the spread of Covid-19. In this blog post I am going to share with you some tips on how to look after your mental health during Covid-19.…Read More
Digital marketing is the ideal way to reach out to your customers and strengthen your brand purpose during the Coronavirus pandemic. However, the tone of voice that’s suitable for digital marketing has shifted. Be human and don’t go for the hard sell. Ask what your customers need. And avoid clichés! How brands are using digital…Read More
Today, it’s more important than ever to build a strong personal brand alongside your business brand. Whether you’re looking for your first job or building your first business you need to stand out from the crowd! In this blog post Brand Girl gives you the lowdown on why you need a personal brand. Even if…Read More
How to create a kickass brand
You need to create a kickass brand to stand out from the competition. Simple! In this blog post we will be looking at how to create a kickass brand in 5 easy steps. Branding your business is one of the most important steps in building your business. It gives your product or service a unique…Read More