UK consumers are increasingly looking to buy planet-friendly products and use planet-friendly services. In fact, 80% of shoppers in the UK describe themselves as ‘environmentally friendly’. But small businesses need to do more to reduce their carbon footprint if the If the UK is to hit its target of net-zero emissions by 2050. Consumers pay…Read More
Please shop small this Christmas and support the UK’s local independent businesses. Covid-19 has hit small businesses really hard. And behind each of these small businesses is a small business owner who needs our support to survive! More than four in every five small business owners say the pandemic has negatively impacted their mental health…Read More
Nailing your pricing is essential whether you run a product-based or service-based business. As a small business owner, you will know that getting your pricing right is a delicate balance between making a profit and keeping your customers happy! Top 10 tips for getting your small business pricing right Here are my top 10 tips…Read More
A kickass newsletter is a great way of keeping in touch with your clients/customers and will ensure your brand stays fresh in their mind. A Nielsen Norman Group study of online newsletter subscribers found that e-newsletters form a greater bond between reader and business than a website can (NNG, Email Newsletter Usability, 2011). Building a…Read More
Make your startup dream a reality
Launching a startup is an incredibly rewarding and exciting experience and we know that you want to get your new business up and running as soon as possible. Well, the good news is that you can! Since the Covid-19 pandemic hit the UK, many entrepreneurial people have started side hustles and launched new businesses. Encouragingly,…Read More
Brand personality
How your business is perceived is everything, and you influence the perception you want your customers to have through the brand identity you build. What is branding? Let’s begin with a quick explanation about what branding is. Let’s take bottled water as an example. Question: How can different companies who sell the same product convince…Read More
Blockchain technology set to disrupt business landscape Blockchain technology is predicted to disrupt the business landscape. Analysts agree that blockchain will affect most industries within the next ten years. Blockchain will disrupt your business by 2025—if not sooner! You need to prepare. Blockchain technology is poised to change the world in ways that couldn’t have been…Read More