A kickass lead magnet is an essential content marketing tool for your small business or startup. It forms part of your lead generation strategy and starts the process of a potential customer’s journey through the top of your sales funnel. If you haven’t heard of a lead magnet or think it’s just a marketing buzzword…Read More
A kickass newsletter is a great way of keeping in touch with your clients/customers and will ensure your brand stays fresh in their mind. A Nielsen Norman Group study of online newsletter subscribers found that e-newsletters form a greater bond between reader and business than a website can (NNG, Email Newsletter Usability, 2011). Building a…Read More
Tone of voice (TOV) is crucial for brand success and this blog post explores why brands need to develop a kickass tone of voice. However, before we begin, we will briefly look at what brand voice is. What is brand voice? Brand voice is the way a brand talks to their clients/customers and remains consistent.…Read More
Instagram is ‘on fire’ when it comes to the hottest social media platforms out there. You’ve created a kickass brand and now it’s time to build your brand using Instagram! It is a great platform for growing brand awareness, connecting with your target market and ultimately boosting sales. But, you must post regularly and consistently.…Read More
Make your startup dream a reality
Launching a startup is an incredibly rewarding and exciting experience and we know that you want to get your new business up and running as soon as possible. Well, the good news is that you can! Since the Covid-19 pandemic hit the UK, many entrepreneurial people have started side hustles and launched new businesses. Encouragingly,…Read More
Remote Working & Coronavirus
Remote working during Coronavirus is leaving British workers wanting more. Is a permanent shift to a remote working culture inevitable? Coronavirus has become the catalyst for remote working. The UK Government has told the public that they should now be working from home wherever possible. This is to help contain the ongoing coronavirus outbreak. The…Read More
Today, it’s more important than ever to build a strong personal brand alongside your business brand. Whether you’re looking for your first job or building your first business you need to stand out from the crowd! In this blog post Brand Girl gives you the lowdown on why you need a personal brand. Even if…Read More
Brand personality
How your business is perceived is everything, and you influence the perception you want your customers to have through the brand identity you build. What is branding? Let’s begin with a quick explanation about what branding is. Let’s take bottled water as an example. Question: How can different companies who sell the same product convince…Read More
Content Marketing Sales Funnel Infographic
In this post we will be looking at how you can supercharge your sales funnel with share-worthy content that generates leads! TOP TIP: Blogging attracts visitors and traffic to your website and is the key deliverable for the top of your sales funnel. Blogging also gives you exposure on social media sites, which dramatically broadens…Read More
Girl Boss CV
Writing a strong, successful CV is one of the trickiest stages of getting a new job. And did you know you have less than 30 seconds to make an impression?! According to a survey published by The Ladders in 2012, recruiters spend an average of six seconds reviewing a CV. But, don’t panic! If you follow…Read More