Why Human Emotion Is The Key To Brand Success

In order for your brand to become successful, you need to connect with your customers through human emotion.  Human beings experience four different basic emotions: happy, sad, afraid/surprised and angry/disgusted. Studies have found that people make purchasing decisions based on emotions—not information. People buy more, give more and work harder for brands they feel emotionally connected to.…Read More

How can blockchain technology supercharge your small business?

Blockchain technology set to disrupt business landscape Blockchain technology is predicted to disrupt the business landscape. Analysts agree that blockchain will affect most industries within the next ten years. Blockchain will disrupt your business by 2025—if not sooner! You need to prepare. Blockchain technology is poised to change the world in ways that couldn’t have been…Read More

How to become a business storytelling heavyweight

When done well, business storytelling gives a compelling reason for customers to buy from you. We are all born storytellers. Every day we tell dozens of stories probably without realising it. In fact, personal stories and gossip make up about 65% of our conversations. Storytelling is not just another business fad – it is here…Read More

How to write a kickass blog post

Supercharge your business with a kickass blog post! As a startup, entrepreneur or small business owner you need to be blogging on a regular basis if you want to increase your traffic, generate more leads and maximise sales .Blogging is an essential part of your sales funnel. The good news is that blogging is relatively…Read More

5 tips to supercharge business productivity

In order to supercharge your business productivity, you need to work smarter not harder. Increased productivity is essential for business growth and ultimate success. Here are our top 5 tips to supercharge your business productivity. Work-life balance – Albert Einstein once predicted ‘I fear the day technology will surpass our human interaction. The world will…Read More

Six steps to business success

Business success in six steps?!  Yes you heard that right! By following our ‘Six Step Jigsaw Formula‘ you will find you can get more done in less time. The key is to work smarter not harder. Systemisation/Automation – in order to save time you need robust systems in place to speed up processes. Tools like…Read More